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- NEFFIE | NEUROAESTHETIC PHOTOGRAPHY
From Tuesday, October 25 to Friday, November 25, Beatrice Burati Anderson Art Space & Gallery hosted at the suggestive gallery in Calle de la Madonna the Neuroaesthetic Photography project NEFFIE, in its Virtual Exhibition in real time no. 4, curated and developed by the Research Center for Advanced Technology in Health and Well-Being of IRCCS San Raffaele Hospital, in collaboration with ICONE, the European Research Center in History and Theory of the Image of Vita-Salute San Raffaele University.
The project “is an explicit tribute to the Franco Vaccari’s iconic artistic operation presented fifty years ago at the Venice International Art Biennale (1972)” and has as its protagonist “a complex technological platform, which, through the use of specific biosensors and an Artificial Intelligence algorithm, reprocesses the emotional-cognitive responses of the observer activated by the sight of one of the NEFFIE photographs, defined as “metapictures”, generating a tangible representation of what was seen and perceived. The result is a Cognitive Photograph (COFFIE), produced by the photo booth, associated with and NFT and interconnected to the others in ETT’s collective Metaverse, accessible through the website www.neffie.eu designed by Engitel, with the support of the digital image management platform of Memooria”.
Engineer Alberto Sanna, both author and director of the Research Center Advanced Technology in Health and Well-Being of IRCSS San Raffaele Hospital, and Francesca Pola, associate professor of Contemporary Art History at the Faculty of Philosophy Vita-Salute San Raffaele University, and art-historical curator of the NEFFIE project with ICONE, the European Research Center in History and Theory of the Image of Vita-Salute San Raffaele University directed by Andrea Tagliapietra, comment: “The fruitful interdisciplinary collaboration between the Research Center for Advanced Technology in Health and Well-Being and ICONE offers the possibility to rethink artificial intelligence, metaverse, NFTs as valuable horizons for the creation of an authentically participatory and relational art, based on the awareness and dialogue between the individual and irreproducible visual identities that populate the world. Their active cooperation on the research level highlights the importance of a renewed ethical – and not only aesthetic – responsibility of art, which inspires conscious behaviors and generates new visions of the world, concretizing the fundamental mission of San Raffaele Hospital and University to promote and ensure the Health of Human Being understood as a state of physical, emotional and relational Well-Being.”
